15 Marketing Tips for Small Businesses in 2021 – Marketing Strategies for Branding and Reputation Management

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Marketing Tips for Small businesses

1) Sell online
The expansion of selling online, is not almost a success magnitude for everyone. Bust with most businesses shifting their sale tactics online, almost every business has shot to explore their marketing. As long as you have got the strong presence in your community, you should be able to do well online with the engagement that you have in your local business (your customers).

2) Local Act
People are willing to shop local now more than ever, launch a community support group to involve people to get to know the benefits of buying local and the support the whole community provides to small business owners. Customers in a way enjoy knowing what they buy comes from sometime we all just need a little more understand how it is important to keep our economy circulated in our own community.

3) Gathering reviews
Asking your customers for reviews is not as hard as it may seem. There are ways for asking customers for reviews without them refusing or not approving to do it. Ask customers to leave you a review online when they shop with you or ask them to live one for you in store, let them write it on paper and then quote them on your website. A customer leaving a review and submitting it is easy get your own Reputation Tool here

4) Social
Post your testimonials and brand image on your social media accounts, to further proof your business with high reputation. If your community knows about you, they will be able to support you online, simply just tell them to do so or mention need of support to them when they are in your store, and ask them to follow you on your social media accounts.

4) Social
Post your testimonials and brand image on your social media accounts, to further proof your business with high reputation. If your community knows about you, they will be able to support you online, simply just tell them to do so or mention need of support to them when they are in your store, and ask them to follow you on your social media accounts.

5) Online and Offline
Provide customer experience both in your physical store and in your online store. On your website, make sure the interface is easy to use, the website loads fast, everything is linked where it should, and all the information on your website is easy to find. Put an emphasis of your audience’s attention span to your business, social media accounts and website (on and off-life).

6) New Platforms
Its a mouthful to think you should wake up one morning and decide to join a platform, that is popular, has high engagement, and most of all traffic. If a new platform comes up and is receiving high attention, try and join the platform to see how your business will do on the platform too (keeping in mind the values of your business, and if other businesses just like yours are doing the same thing, watch them and study their marketing moves)

7) Customer support
Provide all necessary customer support help. Provide a phone number or phone numbers, an email that you are okay with being public; where customers can send you questions, suggestions or concerns. To keep your business with good reputation and good customer service.

8) Work with Influencers
Keeping in mind the image of your brand and also what kind of an accomplishment you want with your influencer marketing strategy. Evaluate the goals that you want. Example: traffic, email subscribers, coupon code for selling something, etc.
To find the best influencer in your niche, type in your niche in the social media accounts that you are using and then look at their accounts to see if they align with your and reach out when you get the ones you are pleased with.

9) Advocates
Influence your employees to be your advocates of your brand. Practice a branding image for them to sells to your customers. Let your employees tell your customers they are appreciated for shopping in the store. Eg: by saying thank you for shopping with us, we have a discounts coming up, or if the customers found everything they needed. This practice makes a business appear caring and attentive to the customers.

10) Selling online? Include these promotions

  • Flash sales
  • Fixed reductions
  • Free shipping
  • Free gifts
  • Loyalty discounts

11) Partner and Network
It can be hard to collaborate with big brands as a small business, but this shouldn’t stop you.
Collaborate and raise awareness with charities, sponsor an event for your brand to be mentioned or have a banner for further marketing.
Collaborate with brands similar to yours, at events, gatherings, anniversaries etc.

12) Automations
Automate your marketing with a marketing platform that you can create email sequences to send out automatically instead of doing this manually. Customizing emails to all customers to it looks ad feels personalized can be hard when you have a lot of customers. Sending your email in a bulk and them arriving only for customers to see, to how many people you sent that same email, sometimes can break trust with the business. An automation Email that can customize each email with names and so forth is important.

Examples of Email Marketing Platforms:

Aweber, MailerLite, Kartra.

13) Corporate branding
Your company’s voice, messaging and branding need a a strong outlook to the public. A representation of your business should combine of the values that you use to conduct your business. Example: Caring, The best customer service, fast shipping and delivery, trusted by other brands. etc.
Your brand should influence your customer values, services and products you choose to provide.

14) New Opportunities
Learn to adapt to new opportunities, and see what they can elevate your business with. Opportunity channels should be used with a strategy of growth and brand voice awareness in mind. Take the challenges that you face and adapt them to positivity and see what difference you can make to the community by serving others in their times of need. Seek to be helpful and involved in your communities.

15) Awards
Participate in local brand awards. Search for awards in your specific industry and see if you can participate. If you happen to win, and this is spread through out your community. You gain more following, trust and expertise influence from other people. Awards and badges can sometimes do wonders for your business. Make sure to mention these somewhere in your website, so people know your business has an authority in the community.

So whether you are just launching a business for the first time of just want to find the best website hosting home your business. Site Ground is the place to build it.

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