As a business. Learning about your audience is the most crucial stage of finding the right audience that needs your service and helping them come to your doors. Take more than a few months to study your audience and note down what you can cater to different audiences in order to make your service more useful. Don’t list your business where you can’t fulfill your duties, this will only bring bad reviews to your listings and this is to what you want because bad reviews can bring down business.
Product and Services Introduction
Your profile is the most profitable few lines you get to introduce your business without speaking. You can choose to upload a video of what your company does and let that explain what it is exactly that you do, or you can let the About Us page do the story telling. Strategically explain what you do in short, that anyone reading or listening to your presentation walk away with a full idea and understand of what is it exactly that you do.
Provide the information of the services you offer, the products you carry, at the same time without overwhelming people that are reading your profile. Make sure the layout of your profile is a simple detailed selling profile.
Detail your products in features and list a few benefits to entice the customer to want to know more and maybe even call the business or visit your office, if you are open to the public.
Study your audience and the locations you have listed your business, see if the people in that areas need your business as compared to other areas and decide what is best for your business, to invest more targeting on responsive audiences of areas might be a good idea
To bring in more business, if you find a responsive audience, offer monthly discounts or anything that you can think of, to entice the customer to be more curious about your business and maybe decide to find out more information about your business and maybe even decide to get a service from you.
Email List Building
Build an email list from your listing by reaching out to people that, call in your business, leave questions on your listing, and people you have provided your services to. You can always call those people up at the end of the month and give them a discount or ask how things are going with the services that they got from your business and build a client business relationship from there. This method could help you build clients for life, and that is a priceless way to have loyal clients.
Newsletters are another way to get email lists from clients, tell them you will be sending them guides, useful information about how your service can further benefit them from learning about a service the got from you, tips and hacks to help them further next time if they encounter the same problem.
Space out your newsletter from two or three every month depending on how much content your organization can manage to send out.
Brand Reputation and Authority Growth
Build your brand reputation and growth, by providing good services so that people are compelled to leave good reviews on your listing, think about getting a service from you before they start looking somewhere else, so that people that got a service from you refer other people to your business “a word of mouth referral is a powerful way a business can grow”.
Get involved in your community and always be helpful with other people’s problems, explain how the problems they are facing can be fixed and think of leaving them a business card, phone number or location so they can get in touch with you easily.
Business Listings are beneficial if you are willing to learn about your clients, you can list your business in a thousand listings but if you have not gained brand authority in your community then, people might end up going to your competitors because they are doing what you are not doing. Always follow up with your clients and grow your listing and make sure your business listing profile looks professional and easy for anyone to understand.