An email subscription is a form you embed on your website to help you collect email for your business and also grow your catalog of customers depending on how many businesses you have or are running. Email list collection has a lot of advantages and mentioned below are top 5 reason of why you should have an email submission form on your website. Preffered for most websites is always the Home page because it is the first page anyone that lands on your website sees, and this page tends to be memorable for most.
1) Email List Building
Email list building is one of the most important things a business needs to do before they even start selling anything. An email list form should be available on the website before your website is visible to the world for the purpose that you have made it for.
Your email list form needs to be simple and quick for anyone who want’s to join your list to fill out. A name and an email list is enough or just an email. Don’t have a subscription box with too many questions and long of a process because this will lead people to second guess opting into email list nd instead keep it simple.
With an email list, a business is strong, you can promote your products, be helpful more to your customers by sending them content with guides and tips, you can offer discounts by sending your list emails, you can have a pre launch email sent out before you launch your product, have an opportunity to up-sale and down-sale your items for better profits to your customers.
2) Responsive Audience
When people opt into email lists, it’s because they are sure, that they are going to get something they want from joining the email list. This is good because it assures a business that by collecting emails, you are going to get a high responsive audience that want’s your product.
People do sign up for newsletters sometimes out of curiosity but this should not stop you from having your email form, you never know after a while of them getting your emails and seeing what kind of value you provide, they might buy into what you are selling and even understand your product better, and even before a fun of your work.
3) Marketing and Selling
Being able to sell to an audience that knows you well is somehow easy because you already have their trust and they trust in you. Building a relationship of trust with email subscribers is where a responsive email list comes from. Being able to understand each other on topics and agree on a certain things that surround your brand is strategy that every marketing personnel should have, but not many are willing to seat down and nurture these relationships
Launch products, Up sale your products, Give Coupons, Announce expiration deals, up-sale and down-sale your items, Either way this is a good reason of why you should have an email list or you should start building one now.
4) Content Curation
If you already post content on your website, having people you can send to your piece of content is rewarding. You can get comments for your content and this will further seal your online brand reputation. Having testimonials along with your content, helps other people that are new to your business know that you are trusted. If other people trust you, then it is easier for other people to be curious enough to engage in what you are doing and decide if whatever you are offering is worth their attention too
Send your Email list, blogs, tips, guides, video illustrations of your products, turn your peace of content into a podcast because other people like to listen to podcasts rather than read a piece of content. For podcasts, you can record yourself or you can pay someone on other platforms to this for you.
5) Social Proof Authority
Review generation is all the social proof people need these days. Before buying a product or for them to want to be curious to engage on your offer. They will look for testimonials, comments and reviews of your product before they decide to put their money down and buy it.
People heavily rely on social proof to improve their buying decisions. By having an email list, you can send customers that bough something from you emails, asking for a review. Customers that are loyal to your brand will not find a problem in this and therefor go and leave you a review on your website and return for you, you will get more social proof
If you haven’t started collecting email lists, you should start as soon as possible and even i you don’t have as many people you would like on your email list. Keep sending email to a few people that you have because down the line, when other people join your list and you happen to be using an email automation software platform, all those people that will be joining letter, will be sent the same emails everyone got when they joined and you won’t have to re-write your emails.
A Review Capture: Is an integration that pulls all your reviews in one place from multiple accounts and have to respond to all your feedback, get notified when a review is left, schedule your email asking reviews to subscribers and have them sent by email to text and communicate right with your audience without logging yourself into many account by only one. Review Capture Tool, If you are interested with your review capture from many platforms that you already won.