How to do search engine optimization
For a long time now S-E-O, Search Engine Optimization has been made to be believe, that it only caters to Goole’s search engine.
But that is far away from the truth. Search Engine Optimization is the new search of this modern edge for any search engine, and it involves all type of search engines. Bing, Yahoo, Youtube, and more. Within these search engine types people make all kinds of search commands
Types of Search Commands in Search Engines results
– Keyword input search input commands
– Voice search input engine commands
We need to know our notion of normal search is changing, people are searching for what they need from different search engines they trust instead of just depending on Google. And even though the majority of people don’t think this is true, just take a look at the examples below
Other search engines people utilize in a day to day basis, in a way you can decide to look at this as a cheap search engine optimization program or a cheap search engine optimization platform providing a search engine optimization service, these services range from
- Directory search engines
- Library search engines
- Ecommerce website engines
- and Social media search
When we are talking about SEO smart practices
Lets not forget about optimization
Its crucial that you structure your content in a way that it can be found and be recognized by all relevant engines you have in mind and want to be optimized for (found of discovered)
For Example: If you make youtube videos and you would like to be found on youtube, you will have to optimize your youtube video. And if you wanted Youtube video to be found in Goolge search results, you will have to optimize your video for Google search engine too.
Curiosity has always been the focal point of turning a visitor into a customer, at the right crucial moment of course, when someone is searching to purchase something on the internet, your content could be the final point for them to definitely make a purchase of what they were looking for.
Educating people will get you a focused audience that you can always update, announce your announcements to and give promotional alerts to your new content.
Search Engine Algorithm
Search engines uses different algorithms, and to find out what they are, you will have to do your own research on the search engine you are interested in, and read their optimization rules, what they favor and what they don’t! the most crucial rule, is to look for their customer audience experience (find out what people are searching for, tagging and participating more on). Find out how they want to to optimize your content for their audience.
You are a guest in search engines, and as a content creator remember, the guidelines they have for you is to make you aware of their audience’s needs, and for you to get to participate fairly, and be favored by their search engines, This means, you are going to have to write for search engines and people’s needs.
How to Optimize Content
When you optimize content you don’t just optimize for now, you have, and can optimize for the future.
Tips to help you deliver reliable seo results into the future
1) Know your audience
This means you have to know who you are writing your content to. Knowing who you are writing your content to can help you combine your expectations into many things. But first you will have to do these things;
- Listening to your audience
- By you reading topics they would likely read
- Researching the content structure they like so you can produce the same.
- If they like videos, visuals, or both for content
- And what time do they like spending doing all these activities?
- In figuring out how to optimize for search engines
- Know what your audience searches for in engine optimization
- Know the alternative words they would use instead of the obvious
- Know other related pages they would like to look at too
- Include these pages in your website or further target for traffic redirect
2) Focus on different engines
Don’t just optimize for one engine, seek to optimize for more search engines because this will give you a wider audience to experiment with and most of all high traffic opportunities because your content is on different platforms
To further optimize for search engines consider content curation. You can provide one piece of content and turn it into several formats, so people can find one or the other in search engines, or choose to consume one or the other format in search engines
Different types of content curation
Blog / article
Presentation video uploads
And Illustrations with voice over
Graphs, Charts, and pictures
Website User Experience
3) Make sure your have an easy to use website template
There is nothing more frustrating like searching for something you can’t find. And if this is on someone’s website, it can cause bad user experience. Make sure you have all your website navigations in display for easy search and navigation for your page visitors.
This will reduce if not maintaine your bounce rate
What is bounce rate?
Website bounce rate, is the percentage of how long or how little people stay on your website. The lower the number the better your bounce rate the higher the number the higher the bounce rate.
Two types of website bounce rates
a) Low bounce rate percentage – Good
In a low bounce rate percentage, you will see that users stay on your website for long
- This can suggest that users are having a good experience with your website.
- Your users find your content useful and there for consume more of your content
- You have a website that caters to a certain audience, and your website is looked at as an expert for their needs.
b) Higher bounce rate percentage – Not good
When you website has a high bounce rate percentage, it means that people never stay for too long before they close the window of whatever page they were trying to visit on your website
- This happens when your website takes too long to load
- When users can’t find what they are looking for
- When the content is not curated well
- When the user doesn’t find useful information to solve their problem and more
Check for your website’s health on a trusted website analysis checker
- To analyze your speed loading time
- Your images loading times
- and more. Just look for the feedback analysis the website checker gives you and improve on the suggestions
When these two things happen, you need to evaluate your website and see where you could be going wrong. Check you website loading speed time, your size of images and more, for better optimization.
Content is just not about words on the page, its about every single element that makes up for the user experience of your content and website in general. Search engines think of returning visitors, and if you get noticed, that people don’t engage with your content your website could be in trouble.
Don’t let ranking matters come between you and your SEO efforts, optimize for content and think of ranking later, with ranking you can always track your keywords to see which ones are doing better in the search engines and remove (or change) those that are not acting in the favor of your content.
Take this opportunity to review your current website design and evaluate how every page communicates with other pages. Your pages must have a relationship with your visitors, nd your visitors must find a relationship with your page(s).
Check that you are not making any optimization trade-offs either with your hosting get good hosting, that is fast and offers website SSL Certificate, to further prove your website is secure. If you are building your website with WordPress. SiteGround and BlueHost are the best in providing hosting services and you should check them out.
By putting your new search optimization to work, here is the summary of what we have discussed
1) Know your audience: To write effectively you have to listen more
2) Focus on different search engines: Optimize for other search engines where you can pull in traffic from
3) Website design and flow: To have a solid foundation have better hosting and website design
This is how to do search engine optimization, affordable search engine optimization for yourself and not seek a search engine optimization company, a search engine optimization service or a search engine optimization agency
Find this article useful? Let us which tip you will use first, and if you are using any, let us know which one. Remember to share this article, because sharing is caring.